The Impact of E-Commerce Adoption on Small Business Performance: A Case Study of Boutique Owners in Bauchi State
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- NGN 5000
Background of the Study
The rapid advancement of digital technology has transformed business operations, with e-commerce emerging as a vital tool for small businesses to reach broader markets. In Nigeria, the adoption of e-commerce platforms such as Jumia, Konga, and social media platforms has allowed small businesses to enhance their visibility, improve customer service, and increase sales (Adebayo & Yusuf, 2023).
In Bauchi State, boutique owners face challenges such as limited foot traffic and competition from larger retailers. E-commerce adoption offers a viable solution by enabling businesses to operate beyond physical boundaries and cater to customers' preferences for convenience and variety (Olayemi & Bello, 2024). However, the extent to which e-commerce adoption influences the performance of small businesses in this context remains underexplored.
Statement of the Problem
Despite the increasing adoption of e-commerce platforms, many small businesses in Bauchi State struggle with factors such as digital literacy, inconsistent internet connectivity, and inadequate marketing strategies. As a result, the potential benefits of e-commerce adoption on business performance are not fully realized. This study seeks to evaluate the impact of e-commerce adoption on the performance of boutique owners in Bauchi State (Musa & Bello, 2024).
Objectives of the Study
- To assess the impact of e-commerce adoption on the performance of boutique owners in Bauchi State.
- To identify challenges faced by boutique owners in adopting e-commerce platforms.
- To recommend strategies for enhancing the adoption and effectiveness of e-commerce in small businesses.
Research Questions
- How does e-commerce adoption influence the performance of boutique owners in Bauchi State?
- What challenges do boutique owners face in adopting e-commerce platforms?
- What strategies can enhance the adoption and effectiveness of e-commerce in small businesses?
Research Hypotheses
- H0: E-commerce adoption does not significantly impact the performance of boutique owners.
- H0: Challenges in adopting e-commerce platforms do not significantly hinder business performance.
- H0: Proposed strategies do not significantly enhance the adoption and effectiveness of e-commerce in small businesses.
Scope and Limitations of the Study
The study focuses on boutique owners in Bauchi State, analyzing the impact of e-commerce adoption on their performance. Limitations include differences in the technological infrastructure and variations in e-commerce platform utilization across businesses.
Definitions of Terms
- E-Commerce Adoption: The use of online platforms to conduct business transactions, including sales, marketing, and customer interactions.
- Business Performance: The ability of a business to achieve its objectives, measured in terms of sales, profitability, and customer satisfaction.
- Small Businesses: Independently owned businesses with a small market share and limited workforce.
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